For our final session of Boards Summit, we asked eight top creatives to come up with one single idea that would provoke and inspire, that would challenge the status quo. Each speaker will present in a pecha kucha format their idea on how to improve the industry
Gustav Martner
Executive Creative Director,
Crispin Porter + Bogusky |
Karen Corrigan
CEO/Strategic Partner,
Happiness Brussels |
Andy Fackrell
Executive Creative Director,
180 Amsterdam |
Mark Chalmers
Creative Partner,
Perfect Fools |
Jeff Kling
Executive Creative Director,
Wieden+Kennedy |
John Weich,
Creative Director,
Lemon Scented Tea |
Nick Bailey,
Creative Director,
AKQA |
Sean Boyle
Global Planning Director,
JWT NY |
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Solidify the connections you make at the after party hosted by Sizzer Amsterdam! On Wednesday, March 24th, Sizzer Amsterdam is throwing an ‘Awesome Official Boards After Party’ at Winston Kingdom, in Amsterdam.
Aux Raus and the girls of FNNNN will be playing, and a special Advertising Allstars DJ Team with a.o. Wilbert Learing (Houdini), Pirke Bergsma (producer/director) and Rodger Werkhoven (Taxi Europe).
Join us! |
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Tali Krakowsky is the founder of Apologue, dedicated to the creation of immersive storytelling environments.
Talking to Walls
In an age where our relationship to data, connectivity, community, experience and stories are re-imagined and transformed, brands are searching for new forms of communication. Tali Krakowsky explores a bleeding-edge practice that seamlessly integrates storytelling, new media and physical environments to create new brand destinations.
Read Tali’s biography |
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Cindy Gallop,
Founder & CEO, If We Ran The World, LLC
The Future of Advertising
What is the future of advertising? Cindy Gallop, founder & CEO of IfWeRanTheWorld and former chairman, BBH New York, tackles the $64 million question with some highly subjective and thought-provoking views on the new marketing reality, the interface between creativity and technology, how ad agencies should be restructuring themselves, what social media really means, why it’s all about production in the broadest sense of the term, and, of course, porn.
Read Cindy’s biography |
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Scott Prindle, Executive Creative Technology Director, joined Crispin Porter + Bogusky in early 2006 to build out and lead an in-house development team focused on creative collaboration and innovative use of emerging technologies. In the last two years, his teams have helped concept, prototype, and develop work for Volkswagen, Burger King and Coke Zero, which has resulted in Webbies, One Show Interactive Golds and back-to-back Titanium Lions at Cannes.
At Boards Summit Europe, Scott will discuss the rise of the agency technologist and the increasingly important role that technology plays in advertising campaigns.
Read more from Scott here |
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Ed Ulbrich,
EVP/President Commercial Division, Digital Domain
From feature films such as Titanic to The Curious Case of Benjamin Button to the upcoming remake of Tron, Digital Domain has been at the forefront of technical innovation in film and commercials.
Hear Ed Ulbrich as he speaks about the process of creating a multi-faceted world and new opportunities for marketers — ideas that prompted the company to launch a sister entity, Mothership, focused on the transmedia opportunity. |
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Digital & Integrated Production: Trying to find standards and practices in digital and integrated productions.
Digital and integrated productions are becoming increasingly advanced. But unlike broadcast production there aren’t any established standards, making life unnecessarily hard for a lot of people. With Stndrd_ (www.stndrd.org), an open source approach for establishing standards and practices in digital production, B-Reel & B-Reel Films has developed a production process for digital and integrated projects, which aims to guide agencies around the world toward an effective and creative production process. In this session, Lars Bjurman (Creative Director, B-Reel), Cecilia Bernard (Executive Producer, B-Reel) and Martin Ronstrom (Executive Producer, B-Reel Films) will give a guided tour on how a successful digital and integrated production should be executed. |
Lunch with the Producers & Creatives
Network with the best! Our Hot Topic Roundtable format is a structured networking session over lunch, designed to spark dialogue and make connections happen. Dedicated space is available during lunch for you to meet with top Agency Producers and Creatives.
Spaces are limited and will be available to registered delegates on a first-come, first-served basis. Keep watching; sign-up begins in March.
Confirmed table hosts:
Andrew Watson, Creative Director, Amsterdam Worldwide
Erik Verhijen, Head of Production, Wieden + Kennedy Amsterdam
Jan Rijkenberg, founding CEO of BSUR
Gustav von Sydow, CEO, BURT
Karen Corrigan, Happiness Brussels
Seyoan Vela, Grey Amsterdam
Gustav Martner, Executive Creative Director, Crispin Porter + Bogusky Europe
…and more to come!
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Online advertising is getting increasingly complex and unpredictable, to the point where great campaigns are signified by tactics rather than strategy. For anyone to pay any attention, the idea and execution needs to be an almost perfect fit for a specific brand, in a specific channel, for a specific audience for the ads to have any effect. Industry averages, rules of thumb and gut feeling are increasingly blunt tools to solve the issue. But there best practices that effectively help you navigate the unknown and deliver high-quality advertising, despite the challenges we face. Dwelling on lessons learned developing the world's first campaign analytics tool specifically for creative agencies, Gustav von Sydow, CEO at Burt shows us the most common online media pitfalls, and explains how to create great online campaigns by harnessing the idea of responding to change, rather than following plan, and shows why change and quality has to be enforced from the bottom up, rather than dictated from the top down. Finally, he explains why continuous learning, combined with simplicity – the art of maximizing the amount of work not done – is the key component to deliver massive impact.
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CHAIRPERSON:
Jeff Kling,
Executive Creative Director
Wieden+Kennedy Amsterdam |
| ADVISORY BOARD:
Andy Fackrell, Chief Creative Officer, 180 Amsterdam
Peggy Stein, Founder and Strategic/Creative Director, Bureau Pindakaas, Amsterdam
Mark Chalmers, Partner, Perfect Fools, Amsterdam
Paul Rothwell, Managing Director, Gorgeous Enterprises, London
Stephane Xiberras, President and Executive Creative Director, BETC Euro RSCG, Paris
Johannes Bittel, Managing Partner, Markenfilm, Hamburg
Karim Bartoletti, Partner/Executive Producer, Filmmaster, Milan
Steffen Gentis, Head of TV, BBDO Düsseldorf GmbH
Gustav Martner, Executive Creative Director, Crispin Porter + Bogusky Europe
Gregory Titeca, Creative Director, Happiness, Brussels |
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