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What is the future of advertising? Cindy Gallop, founder & CEO of IfWeRanTheWorld and former chairman, BBH New York, tackles the $64 million question with some highly subjective and thought-provoking views on the new marketing reality, the interface between creativity and technology, how ad agencies should be restructuring themselves, what social media really means, why it's all about production in the broadest sense of the term, and, of course, porn.