Boards Summit Europe 2010

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8:00 AM - 9:00 AM

Registration & Morning Coffee

9:00 AM - 9:30 AM

Opening Remarks

9:30 AM - 10:15 AM

Tron and the Art of Content Prototyping

10:15 AM - 10:45 AM

The Future of Advertising

10:45 AM - 11:15 AM

Coffee Break

11:15 AM - 11:45 AM

Talking to Walls: Exploring Platforms for Interaction

11:45 AM - 12:15 PM

Welcoming the Agency Technologist

12:15 PM - 1:45 PM

Hot Topic Lunch Tables

12:15 PM - 1:45 PM

Lunch and Learn: AR and the Mass-Market Business Opportunity (1:00-1:30)

1:45 PM - 2:15 AM

Framestore Presents a Journey Through the 3D of Avatar

1:45 PM - 2:15 PM

Creative, Media and the Missing Link

2:15 PM - 3:00 PM

Food for Thought: Embrace Ignorance; Positivity Sucks

2:15 PM - 3:00 PM

Reimagining the Modern Production Company

3:00 PM - 3:45 PM

Coffee Break (Meet the Speakers in Amvest Hall)

3:45 PM - 4:30 PM

Dismantling the Agency Producer

3:45 PM - 4:30 PM

Behind Parallel Lines: A Philips Case Study

4:30 PM - 5:00 PM

B-Reel: Standards in Digital and Integrated Production

4:30 PM - 5:00 PM

Rise and Fall: Behind the Scenes of Boards' Interactive Cover

5:00 PM - 5:15 PM

Mini Break

5:15 PM - 6:00 PM

Manifesto: 8 Ideas to Improve the World (of Advertising)

6:00 PM - 6:10 PM

Closing Remarks

6:10 PM - 7:10 PM

Closing Cocktail