Conference Agenda

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Time	Yakult Hall	Amvest Hall
8:00 - 9:00	Registration & Morning Coffee
9:00 - 9:30	Opening Remarks
9:30 - 10:15	Tron and the Art of Content Prototyping
10:15 - 10:45	The Future of Advertising
10:45 - 11:15	Coffee Break
11:15 - 11:45	Talking to Walls: Exploring Platforms for Interaction
11:45 - 12:15	Welcoming the Agency Technologist
12:15 - 1:45	Lunch and Learn: AR and the Mass-Market Business Opportunity (1:00-1:30)	Hot Topic Lunch Tables
1:45 - 2:15	Framestore Presents a Journey Through the 3D of Avatar	Creative, Media and the Missing Link
2:15 - 3:00	Reimagining the Modern Production Company	Food for Thought: Embrace Ignorance; Positivity Sucks
3:00 - 3:45	Coffee Break (Meet the Speakers in Amvest Hall)
3:45 - 4:30	Dismantling the Agency Producer	Behind Parallel Lines: A Philips Case Study
4:30 - 5:00	B-Reel: Standards in Digital and Integrated Production	Rise and Fall: Behind the Scenes of Boards' Interactive Cover
5:00 - 5:15	Mini Break
5:15 - 6:00	Manifesto: 8 Ideas to Improve the World (of Advertising)
6:00 - 6:10	Closing Remarks
6:10 - 7:10	Closing Cocktail