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Keynote: The Production Model Is Dead
October 27, 2009 - 9:45 AM to 10:45 AM -
The impact of technology coupled with the global economic recession has caused the perfect storm for the advertising industry. More has changed in the last six to seven months than in the last six to seven years. Clients are cutting and shifting budgets. Marketers and agencies are restructuring their organizations. And the production business is becoming commoditized. R/GA’s Chairman, CEO and Global Chief Creative Officer Bob Greenberg speaks on how the production model needs to adapt to the demands of digital in the evolving marketing landscape.
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