Conference Agenda

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Time	Room 1	Room 2	Master Classes
8:00 - 9:30	Registration + Coffee
9:30 - 9:45	Opening Remarks
9:45 - 10:45	Keynote: Design and Happiness
10:45 - 11:15	Networking Break
11:15 - 12:00	Serious Play	Hero or Hoard: How to have a voice in the WOW generation
12:00 - 12:45	Stop saying. Start doing	Destroying Conversation Barriers (and other social media annoyances)	Tips, Tricks and Taboos: The 5 Documents You Need to Put on Your Friends List
12:45 - 2:00	Hot Topic Roundtable Lunch with the Creatives
2:00 - 2:45	The Hyper Island Way	Integrated Branding and the Immersive Cultural Experience	Getting to Know AICP Digital
2:45 - 3:30	The Lazy Ask	Technology in the Service of Creativity	Training the Next Generation of Producers in a Digital World
3:30 - 3:45	Networking Break
3:45 - 5:00	Building Fiction: A 5D Discussion on Experiential Design	Audiences and Consumers: Disruption & Disjuncture in The Media Value Chain (3:45-4:30)	Blurring the Line Between Art and Commerce: An Exploration of Process
5:00 - 6:00	Cocktails

Time	Room 1	Room 2	Master Classes
8:00 - 9:30	Registration + Coffee
9:30 - 9:45	Opening Remarks
9:45 - 10:45	Keynote: The Production Model Is Dead
10:45 - 11:15	Networking Break
11:15 - 12:00	The Rise of Craft and the Fall of the Campaign	Business Unusual	Four Things You Need to Know About Working in China
12:00 - 12:45	Evolving Story and Brand Narrative in the Digital Age	Agency Production and Client Procurement: Why?	Music Licensing & Negotiating
12:45 - 2:00	Hot Topic Roundtable Lunch with the Producers
2:00 - 2:45	Defining The New Order	Meaner, Leaner and Greener Digital Content	A Lone Gunman Approach to Mobile Applications
2:45 - 3:30	Maximizing YouTube	The Screening Room: 2009 Directors To Watch	Understanding the Digital Bid Process
3:30 - 3:45	Networking Break
3:45 - 4:45	Town Hall: Envisioning The Future
4:45 - 5:15	Closing Remarks
5:15 - 6:00	Closing Cocktail
6:00 - 7:00	Closing Cocktail			BBDO Director's Lounge