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Your Brand is Not My Friend

October 24, 2008 - 2:35 PM to 3:35 PM - Breakout 403/404

Creative strategist Alan Wolk shares his perspective on what he sees as the critical mistake brands make when entering the social media space: the assumption that they too can enjoy the cult-like following of a "Prom King" brand like Nike or Apple. This session will discuss what to do if you aren't among the 1% of brands who achieve Prom King status; the effects of The Real Digital Revolution (the ability of consumers to research products online and how this shifts the focus of advertising); and the pitfalls of NASCAR blindness (the tendency to view the world through the prism of the educated coastal elite).